We are a group of designers that have an eye for and a common interest in a minimalistic design concept with our own different taste.

We have been inspired by Leonardo Da Vinci's saying, "Sophistication is the ultimate simplicity".  

All our products are picked and based on a simple design where we can reach the height of sophistication.


our mission is to make design available to all, We beleive that everybody has a right to experience a elegant minimalistic design, for a reasonable price.

We are creating a platform for all designers with a common interest to present their designs in our carefully picked collections, taking in consideration the balance between unique design and high quality.